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With marketing jobs forecast to increase well above the average, planning the right education to prepare for a future in marketing will yield career dividends well into the future. |
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MarketingEvery year, companies spend billions of dollars on marketing. You have only to watch TV, browse the Internet, or read a magazine to see numerous examples of marketing at work. This level of activity involves thousands of people and the Bureau of Labor Statistics records around 640,000 people working in marketing and related fields in 2004.While there are plenty of jobs in marketing, public relations, promotions, advertising, and sales, there is strong competition for these positions. Companies want to employ people who are dynamic, good communicators, creative, and well-educated. Schools and colleges offer a wide choice of degrees and courses which can prepare you for a marketing career. Employers also vary in what they require from job candidates. Some prefer business degrees with an emphasis on marketing, while others will accept liberal arts graduates with relevant experience. Degrees in journalism, literature, sociology, and advertising are some other prominent examples of an education relevant to marketing. The more you know about where your marketing ambitions will lead you, the better you can prepare. If you want to work in an advertising agency, or as a promotions manager in retail (to cite but two examples), contact some major employers and ask them what degrees they expect from candidates for jobs. This will help you to plan your degree and courses in the best way. With marketing jobs forecast to increase well above the average, planning the right education to prepare for a future in marketing will yield career dividends well into the future. |
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